Microsoft Promotes Internet Explorer, Says ‘The Browser You Loved To Hate’

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It definitely seems like Microsoft has got very much excited after hearing some positive reviews of it’s pet child Internet Explorer 9 (IE). It’s good to be excited but over-excitement ain’t good. And that’s exactly what Microsoft has done by creating a separate website to take a dig on IE haters.

The Browser You Loved To Hate covers highlights, testimonials and explains why IE 9 is good. As a designer/developer I ask Microsoft again, REALLY ? IE 9 still has so many basic drawbacks in terms of CSS styling which Microsoft should look to fix first.

Well I have to accept that IE 9 is definitely better than the older versions of IE. But that’s expected from a big company like Microsoft, isn’t it ? Yes the Debug function is better than any other modern browser, but a web programmer would ask ‘When do we debug the site ?’.

The Browser You Loved To Hate

"The Browser You Loved To Hate". I still dislike it.

The Browser You Loved To Hate is a part of the promotion strategy which Microsoft has adopted in order to recover the lost market-share to rivals Chrome & Firefox.

An amazing thing about the site’s design is that, it is majorly made up of images instead of normal text (even the About text on the homepage). Probably Microsoft thinks we designers are stupid to not see any bug/error in it. Seems like a pure PSD2HTML/CSS product.

Anyways, keeping aside my huge grudge for Internet Explorer, enjoy the promo video made by Microsoft to describe ‘The Browser You Loved To Hate’ site.

The Browser You Loved To Hate – Video

Talking about Internet Explorer, I liked the experience of IE10 on Windows 8 Consumer Preview. So I just hope Microsoft fixes those blatant drawbacks very soon.

So what do you make of this ‘The Browser You Loved To Hate’ site & the promotion strategy of Microsoft ?

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  1. #

    I really hate internet explorer as it is way behind firefox and Chrome in latest technology.

  2. #

    That is awesome that they are recognizing they really did wrong and making fun of it.

  3. #

    I suppose we should at least give them a chance. I really like firefox. Even though I ask it to do a lot with multiple plugins, it seems to do the job with relatively few hassles.

  4. #

    IE9 is pretty good I must say. Previous versions suck, but IE9 is great. I am actually using it alongside Firefox and Chrome now.

  5. #

    Interesting post ,thanks for sharing, google chrome is the king right now :)

  6. #

    Very clever marketing campaign but it will not influence me. I have switched to Chrome and love it and will not be going back to Explorer.

  7. #

    i left using IE since i’m surfing web. I dnt how people manage to stick with this shit :D

  8. #

    Well, it won’t do me any harm if I give IE9 a try. I used IE years back when I was working for certain company, but personally I never did like IE because it always crashed my computer and it always made me re-do a lot of stuff I already did (which got erased whenever it crashed). It really is quite amusing that they seem like they are mocking IE by promoting it with a slogan “the browser you loved to hate” – catchy, yet somewhat self-destructive, right?

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