Windows Phone to overtake Blackberry in Europe in terms of Marketshare
Modern smartphone market is dominated by 4 main operating systems: Android, iOS, Blackberry and Windows Phone. And the forces allocation of these systems changes almost every year, sometimes a bit, but each percent is millions of dollars of revenue. It is a race of new technologies, innovations and developments. So, who is winning now?
According to a new study by Kantar Worldpanel ComTech Company, the popularity of the Windows Phone operating system in Europe is gradually growing; in anticipation of the release the Windows Phone 8, the mobile platform from Microsoft is fighting with RIM’s BlackBerry for third place in marketshare.
At the same time, both of these systems are properly behind the market leaders, iOS and Android operating systems. Kantar notes that the Windows Phones based smartphones, such as the Nokia Lumia 610, have suddenly become rather popular in the markets of European countries, especially in Italy and France.
It also should be noted that the share of Android and iOS together in Europe accounts for about 83 percent of the whole smartphone market. The data is from the five largest European markets – the UK, Germany, France, Italy and Spain. In the U.S., the share of Android and iOS is even higher – 93 percent.
In the report, the company said that while Google’s Android and Apple’s iOS captured the lion’s share of the market and in the near future they are not likely to yield the positions, the shares of BlackBerry and Windows Phone began to grow in Europe.
In fact, now users’ attention to Windows Phone is even higher than in time of the release of this OS. According to Dominic Sunnebo, the research director of the consumer market, it is likely that Windows Phone, especially after the eight version releases, is expected to bypass RIM’s BlackBerry in popularity in Europe till the end of this year.
In the third quarter of 2012 the marketshare of Windows Phone has reached 5 percent (based on analysis of the five largest European markets), while the previous year the share of this mobile operating system was only 3.8 percent. For comparison, RIM now holds 6.4 percent of shares versus 12 percent that it had last year.
In the U.S. the share of Windows Phone is about 2.7 percent versus 1.7 percent that goes for BlackBerry.
Android, meanwhile, has showed a significant annual growth in Europe over the past year. The share of the Google’s Android OS grew by 20 percent to 69 percent for the year, while iOS has lost 4.3 percent over the year. In the U.S., the share of Android is accounted for 60 percent of sales, compared to 34 percent for iOS.
So, as you can see, the main battles are held between iOS and Android for the 1st place and between Windows Phone and Blackberry for the 3rd. However, it should be noted, that for RIM’s Blackberry it might be the last battle as if it loses the fight, it will have to leave the ring.
Do you see a chance for Blackberry to regain the losing ground in the battle of mobile operating systems ?