Bio: Michael Jenkins is the director of Shout Web Strategy which is a firm in Melbourne specializing in Search, conversion rate optimization and web usability. Follow us on twitter @tospost & Find Micheal on Facebook @Michael

The ingenious “Plan B” Approach – Secondary Calls-To-Action

19 Aug, 2010 Internet Marketing 6 Comments


This is a guest post by Michael Jenkins who is the director of Shout Web Strategy. Plan A: Primary Calls-to-Action A call-to-action is a link (or button) created to persuade prospects to take a particular action, a step forward in some kind of process. Prime examples are: “Request free quote,” “download here,” “checkout,” or “buy... Read More