Author: Sandeep Challa

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The ingenious “Plan B” Approach – Secondary Calls-To-Action

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This is a guest post by Michael Jenkins who is the director of Shout Web Strategy. Plan A: Primary Calls-to-Action A call-to-action is a link (or button) created to persuade prospects to take a particular action, a step forward in some kind of process. Prime examples are: “Request free quote,” “download here,” “checkout,” or “buy […]

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