3 Steps to Write Compelling Blog Post Titles

Compelling Title

This is a Guest Post by Adam, who has started off online marketing ever since year 2004. One of his customer has had a great results together with his help marketing a site. Find out more on the website –ย here.

Anytime you produce and publish content on your blog, you must make it strong by crafting a strong and compelling title. You know very well that it is your blog post title that makes anything with content possible.

Unless you can employ a competent copywriter, you will need to do some learning, homework and practice in this crucial area. Let’s examine just a few of the known blog post title writing principles that have stood the test of time.

Blog Post Titles
An Example of a Compelling Blog Post Title

1. Evoke the Interest of the Reader

A great title/headline is all about making the reader or prospect curious about what’s coming up. The only way, as we have stated, the reader will continue reading it if the headline makes a compelling statement.

Practicing and finding out how you can bring that curious feeling to the fore is something you can morph into so many other techniques. Obviously you have to produce that emotion in your readers otherwise you know what happens.

2. Extreme SEO Titles can harm

Very often people who write articles will place appropriate keyword phrases in their titles. So then you can derive the benefits just in case there is an opportunity for ranking well.

But once again the issue of SEO writing versus writing for your audience comes into play. Also, avoid stuffing your title with keywords as that may lead to other complications with the search engines and you may receive a penalty for keyword stuffing.

3. Mention the Core Content/Point

There is nothing wrong with talking about benefits in the post title, and another way to look at that is the unique benefits available. Bear in mind, however, that using the core point in a title is not written in stone.

Even though it is not mandatory, if you can pull it off it can work like gangbusters. The more you focus on the point, the easier it will be for you to convince your readers about the quality content.

There are tons of great information available on the net about crafting blog post titles that work. But do not forget that knowing your audience is a critical part of being able to write titles that urge your readers to stay further and read the entire post.

A hugely important part of copywriting and titles is to be succinct and have total clarity. Some copywriters will write one hundred headlines before they decide they have a winner.

So which one of these Steps do you follow to write attractive post titles on your blog ?


  1. I always make a point to peak the interest of my readers by giving engaging titles. You need to give a strong emphasis on what you want them to expect in your post.

  2. No doubt in that Title play a very big role in any on web site or in blog post because many things are depend on title. From my point of view every time title should be related with keywords of sites which will help lots of provides much traffic on your site.

  3. i agree catchy titles are very imp in order to draw the attention of people, sometimes only a catchy title is enuf ๐Ÿ™‚

  4. Good tips. I usually just put in an easy to read and understand title, and then try to squeeze in a keyword or two.

  5. Catchy titiles with a fair bit of keyword research are essential. This will increase the traffic to the post.

  6. Good post Adam. From my point of view though keyword stuffing is not the good thing . No doubt, obviously title plays the key role, which makes sense with the appropriate article content and getting good decent traffic ๐Ÿ™‚

  7. Hello Adam,

    Once again we got wonderful knowledge from your post

  8. When it comes to blog post titles it’s also important to deliver on what the title promises. Don’t pull the reader in, only to have them wonder where the information is that they are looking for. If you title the post “5 Tips for “X””, provide 5 tips in an easy to read format like numbered or bullet points. Make it easy for the reader.

  9. Interesting blog posts need a catchy title to attract people to read them. However, there are those who overdo it, which I really do not like. I click and read because I got interested, but if it does not deliver like I expected or if I felt like I was lured to click and read such a boring or โ€œIโ€™ve already read this ages agoโ€ post, I do not read that writerโ€™s articles anymore in the future.

    1. Yes Felicia, I too go through the blog post only if the title is compelling.

  10. Great tips on writing a good blog post title. Indeed, a title needs to be catchy and interesting… and for web marketers like us, we tend to put in a keyword or two also! Haha… keywords are a must.

  11. In the blog post, there are lot of information available about blog post titles on the web. Those 3 steps to write compelling blog post titles will be useful to all the people in the wide. Thanks a lot for given up here ๐Ÿ™‚

  12. I fully agree with you and if you are able to evoke interest among the readers, you have got half the success.

  13. I am new to the blogosphere and will definatley apply these steps in my future titles of posts. would like some feed back on my blog if anyone wants to check it out

  14. very nice explanation adam.keep rocking ๐Ÿ™‚

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