HowTo grow your Blog by Setting Objectives

Blog Objectives

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One of the most common mistakes that bloggers make is that they do not have any kind of objectives for their blog. As a result it might be difficult to assess the progress of their blog and what changes they can make to improve their blog. In this article I will be providing some quick tips on how to set objectives for your blog in order to help you grow your blog.

Setting Proper Blog Objectives

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In the business world, objectives are set normally using the SMART Acronym and it might be interesting that we adapt the same approach to our blog.


When setting objectives for your blog you should make sure that they are specific. For instance you will want to specify a minimum amount of visitors for your blog or may be a minimum of subscribers to your email list. The key here is to make sure that you have a target to aim for.


At the same time you need to ensure that your objectives are measurable. For instance you will need to be able to quantify the change in visitors. In this case you will need to have access to your blog analytics to find out whether you have reached your traffic goals.


When setting your objectives you need to ensure that you will be able to achieve them with you current resources. For instance if you are planning to post 10 articles per week, you will need to make sure that you have the skills and resources to achieve same. Indeed in certain niches, you will need to spend time on research before writing the posts and this can hinder your output.


You should also ensure that your objectives are realistic for your blog. For example you will not want to challenge an established site such as Problogger in your first year of operation. At the same time you will need to ensure that your objectives are also challenging to encourage you to improve yourself and to become more innovative.

TTime frame

A good objective should also include a time factor to allow you to track your progress in time. For example you might want to reach 100 RSS subscribers in your first week of operation. This will allow you to have a better monitoring of your progress.


If you are really serious about the success of your blog it might be a good idea that you consider setting objectives for your blog. This will help keep your blog on track and make sure that you monitor your progress closely.

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So do you agree that blogging certainly needs some planned goals and objectives ?


  1. Some great stuff you mention here and very helpfull. thanks

    1. Good article 🙂 well carved

  2. You should be ready to set those goals and strive to complete them. You will start to see signs of improvement as time go on.”Black Seo Guy “Signing Off”

  3. Hi Robert,

    You’re quite correct here, Most bloggers don’t succeed as they don’t have any specific and realistic objectives to achieve.

  4. Aim high, but have small sub targets so you will be spurred along the way to your final destination. Before you reach the end objective should you already have set new objectives.

  5. Make sure you set yourself goals. Make a list of them and check them off as you go.

  6. Truly amazing …. By setting SMART goals, the target is easy to achieve !! 🙂

  7. As a fundamental belief developed over a lifetime of goal setting and achievement for myself and others, I am convinced ‘motivation’ does not come from external input. Instead, it should be a fundamental goal of a company to set goals that encourage employees to want to achieve them.

  8. All objectives are very good for promoting your blogs which are very good.

  9. I also use the SMART technique in setting up goals for my blog and I say that by using SMART, we become even smarter and more efficient and productive. Becoming aware of the SMART of our objectives will indeed help us attain a successful blogging. Thanks for sharing this.

  10. Think about some interesting subjects about the same or related domains, then write about these in a spontaneous manner.

  11. Like any other marketing strategy, you need to have blogging goals. A blog is great for increasing brand awareness and has SEO benefits as well. The goal of a business blog is to get users to the website to convert.

  12. just need some reasons for setting up aims and objectives for a small business.. plz hurry

  13. I like your usage of the SMART Acronym, all those things play such a vital role!


  14. Wow…..

    this is what SMART formula belongs to…
    i have also learned it from my guru’s…

  15. A really good and SMART posts!! The way you discussed about every Alphabet was really creative and informative to know about!! Yes, it’s true that a blogger must have time bound goals set to achieve in a particular period!!

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