3 Ways To Improve Your Guest Blogging Campaign


Having another website publish your work is a big deal. It shows that you provide good quality content and that website owners believe your content will be appealing to their own audiences. It also provides your business with exposure and garners your website with links.

You may even receive a social profile link or two as well. Whatever you receive, you should be prepared to go the extra mile in order to help further enhance the performance of your guest post.

Improving the quality of the page where your guest post appears not only benefits the website where it appears but it also benefits you.

The links on the guest post will be providing you with search engine benefits and the higher the PageRank and Domain Authority of that page, the greater the benefit you will receive. Creating a few links to your guest post will, therefore, help ensure that that link is a very beneficial one.

Guest Blogging
Guest Blogging

[Image Credit : Magnet 4 Marketing dot Net]

1. Create Backlinks For Your Blog’s Backlinks

Linking to pages that provide you with links may seem counter-intuitive. After all, you would be better spending your time and effort creating links that direct to your own pages wouldn’t you?

While it is certainly true that building links to your pages is important, by generating links to your guest posts you help improve the authority of that page. The likes of Google will see the page as being even more beneficial. The link will become a more powerful link that will eventually give you even greater results.

This technique is sometimes referred to as a link wheel and you can incorporate other forms of online real estate to further enhance its effects. Set up Lenses and Hubs, create social profiles, and use social bookmarks.

Link from one guest post to another and incorporate any article marketing, press releases, and other forms of online marketing. Not only will you improve your SEO link building but also your social indicators.

2. Respond to Comments And Get Involved

Hopefully, once your post goes live you will find that there are many people wanting to join the discussion. You can end your post with an open question because this will help to fuel debate and create conversation. Some blogs will require that you read and respond to comments on your post for a certain period of time and, even if they do not, you should consider this to be an important aspect of your campaign.

Comment Discussion
Comment Discussion thread

Comments on your guest post can help introduce longtail keywords and will naturally extend the amount of content that appears on the page. Again, this will give the page greater credence with the search engines and will provide your own pages with greater benefit.

What’s more, by getting involved with the conversation that you start you can create loyal brand followers from those that visit the pages. What’s more, you will keep the blog owner happy which will mean greater opportunity to pursue the next point.

3. Follow Up With A Second Guest Post

Sometimes, a single piece of communication with a potential reader just isn’t enough. Hopefully, you will get clicks from your guest post first time round but many people will want to see consistently good writing and authoritative opinion before they click to the pages on your own website.

What’s more, you will naturally miss some readers and there will be those that simply may not be interested in the initial title.

Keep up a good relationship with the readers of the blog that you submit on and the blog owner (check their site for guidelines and to see what the blog owner looks for in a guest post) and you may be able to enjoy the opportunity of posting again.

This can greatly increase the number of clicks you receive for your efforts and give you an even more great looking portfolio filler.

Other Actions

There are, of course, other actions that you should take to help improve your guest blogging results. Ensure that you optimise your landing pages and aim for conversions from every visitor.

Always link to relevant pages and give your subscription, sharing, and capture buttons and forms prominence on your website pages. This will help you to enjoy the best on-page results with your guest blogging.

So which method do you employ in order to get maximum guest post submissions ?


  1. Great article on guest blogging. It’s a great way of increasing blog traffic if someone considers the above shared facts

  2. fine post.. its really interesting topic.. some useful information.. thanks for a sharing it…

  3. Guest blogging is the service we recommend most often now and we always ensure quality for the best results.

  4. I can still see many guest bloggers who only submit a post but never reply to comments made on their guest post. But of course, I commend those guest bloggers who really take the time and effort to reply to every comment made on their guest posts.
    I was not aware that by replying to comments on your guest post can help introduce longtail keywords and can naturally extend the amount of content that appears on the page. Thanks for sharing!

  5. reply to comments of audience is one of the required step in guest posting .

  6. Replying isn’t always a requirement for having your post published but if you want to build a reputation it will serve you well.

  7. Guest blogging is really very helpful to improve your website ranking. involving in comments is good because people who is comment are also expect some interest form blog owner.

  8. Guest Posting is all about expressing yourself in front of different audience. I started guest blogging last month and I love to write for new readers.. This is the great way to get involved among new audience. 🙂

  9. nice post 😉 guest blogging is a good way to go, as long as you choose your blogs wisely and keep your content interesting and informative, everybody wins! I like to drill into detail when I write, which most people seem to appreciate.

  10. good points you have mentioned to improve guest blogging..thanks

  11. Its very useful tips.Thanks for this post……….

  12. Guest blogging is very useful for improve our site ranking.Thanks for this post……..

  13. Hi Matt,

    Guest blogging is a healthy way to keep your blogging kicking. All points are nicely covered. Thanks for keep the good work up.

  14. Great article! Mostly for me I’m still learning about blogging and SEO! Thanks for the content!

  15. Hi Matt,

    I think i have found the write tips for guest blogging. I will implement these for sure. I am new to this and wanted to learn.

    Thanks for everything!

  16. Very nice guest posting site is this. You have done great work. Keep it up.

  17. Yes I am agree with Jasmeen that guest blog posting is most popular way to create the back link.

  18. Hi Matt,

    Great idea about Guest posting. Specially create backlinks for blog’s backlink is new idea for me. Hope this will work better.

    Thanks for the great sharing.

  19. you have mention good post. i am agree with you.guest blogging are improve page rank and show the google search result. this post are very effective on improve the site.thanks for share with us.

  20. great tips for Guest blogging. thank you Matt.

  21. Its great tips and helpful for me. Thanks for this post……….

  22. Great post man, very insightful.

  23. Good site. Helpful information

  24. Hi

    As always an interesting read. I agree with your points as I have personally tried this & I appreciate your efforts that you have selected this topic to write an article.

    By the way, It’s always pleasure to read your posts and comment.

    ~ Donna

  25. All topics are worthful for guest blogging that you have explained and will help for it. Thanks

  26. I’m reading this in 2018 and still true to the day. Thanks for an informative article!

  27. Great post on guest blogging, Thanks for sharing. Guest blogging is really a great way to connect with your audience and also to building backlinks.

  28. Thanks for sharing golden tips about guest blog posting.

    I will definitely try this out for my website.

  29. Guest blogging is a important factor in ranking

  30. Thank you very very excellent topic and worthy of the reply and wish you to visit my site.

  31. Hi
    we create the multiple back-link for our website but it don’t work every-time sometime you get the back-link and sometime you were marked as spammer.

  32. Hey,loved the post!great article and i will be back to visit again

  33. Hay dear thanks for sharing Nice blog and absolutely outstanding. You can do something much better but i still
    say this perfect.Keep trying for the best.

  34. I have been following Google guidelines for link building but also very confused about what is the actual way. I will implement your suggestions. Thanks for this positive suggestions.

  35. Nice post this one is. This is very helpful for the guest bloggers. Thanks for sharing this valuable information with us.

  36. Well written article for beginners to understand and use the full scope of guest blogging. Guest blogging in relevant niche blogs is
    one of the most powerful backlink strategies we have now.

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