This is a Guest post by Kaushal, who is an SEO specialist and is the Director of Aaris Internet Solutions Pvt. Ltd. If you would like to Guest Post on DailyBlogging then visit the Become A DailyBlogger page.
An important lesson that we learn when doing SEO of our blog posts is to incorporate a considerable number of keywords in the post. Search engine algorithms are formed such that the keyword density is an post is considered. The chances for the post to be ranked higher for that particular keyword are better for greater keyword density.
Nevertheless, it is also said saturating the post with too many keywords can be detrimental to the page rank, as Google and other search engines could consider this phenomenon unnatural and may blacklist the website or that particular page as spam. Hence, it is imperative for us bloggers to understand the ideal number of times that a keyword can be repeated in a post.
Two factors that influence the decision for the Number of Keywords
- The length of the posts– The length of the blog post is the most important factor when it comes to determining the reasonable number of times that a keyword should be used in a particular post. If the length of the post is around 250-300 words and that of the corresponding post is 1000-1200 words, then there will be a humongous difference between the number of times that the keyword will be used among the two posts.
- The nature of the Keyword – Is the post being optimized for a short keyword or a long tail keyword? It is simpler to repeat short keywords in an post than to long tail ones. Nevertheless, the latter kinds are easier to optimize as they have relatively lesser number of pages to compete with.
Optimum Number of Keywords
A few search engine engineers are of the opinion that 5-7% is the ideal percentage of keywords that should be used in an post. For instance, a 10% usage indicates that you will use the keywords 100 times in a 1000 word post.
Although, 10 percent seems a very low ratio, when you actually get down to using keywords, you will realize that the post will become immensely keyword dense. If you have the ability to chip in the keywords smartly, and make sure that the readers realize that they are not reading anything that is dull or repetitive.
A Final Tip
There is no ideal way to judge how many times a keyword should be used in the post. Usually, the norm is to grab the attention of the search engines, but you should at the same time, make sure that it does not deter the interest levels of the readers. The main drawback of the keywords being repetitive is that the reader might find the post dull and monotonous to read.
So, how many keywords do you use in your blog posts ? Also, What’s the Ideal Keyword Density according to you ??