High bounce rate is bad – Bad design, not engaging or useful content, and so on
Low bounce rate is good – effective layout, relevant content, coherent website, and so on.
At least GA basics or other analytics guides say so.
But in reality, this is not always the case
Argument 1 – At times, confusing web design may lead to unnecessary clicks, which can reduce the bounce substantially.
Also, in reality, more than substantial tag settings consider on-load events as interaction events when they clearly are non-interaction events. For example, scrolling.
More scrolling – More interacted events leading to less bounce – Again, this does not mean low bounce – practically.
Argument 2 – High bounce is not always a bad thing. It might mean better user satisfaction in some situations. (Especially after all these HCU updates)
While basics are good guiding, in reality, contextual analysis changes everything.