After my last post on the Top 10 SEO Shopping Cart companies in India, I’m back to write more on SEO this week. But this time for starters of a site, having no/less knowledge about SEO and its effectiveness on the success of a site.
It’s basically very important to understand that only SEO won’t do wonders to a site, plus it’s quite a slow process.
Its like diabetes, it takes time for our tips & tricks to get updated, hoping that the search engines don’t change their algorithm so often.
Often, big companies make a site to market their products online, but fail to get results quickly though their products maybe popular enough, but without proper techniques they won’t be easily discovered in this huge online world. So that’s where SEO plays its part.
To ensure that the company’s site is easily accessible to search bots, their site gets backlink to ensure quick indexing in SERP’s. So lets start with some easy but important tips for a new site.
The first & foremost thing to be taken care off to ensure proper SEO is Design. Make the site easily accessible to them, because they are one’s who will get you the visitors and the rankings. Make it cluster free, simple but elegant for your users, hidden text is considered as a bad karma in SEO. So make sure avoid hidden content in the entire site. If you use flash, then practice How to do SEO on flash sites.
Also, decrease load time of your site, as from this year Google have even started to consider that point to decide a site’s ranking. So, hire a good Web Designer (you can take my services as well 😛) and get your site or blog designed.
Keywords are another aspect which needs proper technique to do well in SERPs, A title of a post or any page should be in H1 tags and must have one or two keywords in them, along with it you need to link the Keywords of a post to its Meta-keywords part, this will ensure that the keywords you select properly for a post will be directly presented as the pages Meta-Keyword.
Make sure you Keyword Research before you add them to your meta information.
It’s always said in the blogging field that, “Content is the King”. Produce Quality Content, and people will love it & automatically visitors and rankings will happen to come. You can neglect any point in SEO but never neglect this one. Ensure that you use the H1 and H2 tags even in the content part well enough. Use the words present in those tags as keywords.
4. Meta Information
Meta Information is very useful for search engines to collect certain data of a page. Here you will get a full list of the META data. Ensure that you use them properly. Also if you have a site with many pages, you need to add unique Meta Information for each page. If all the pages have the same Meta Information the Search bots will consider it as duplicate information and it will do no good for your site.
You need to start linking posts for a particular word, link to a page which it relates so that your readers will stay more on your site, which will eventually reduce the bounce rate. The same applies for Search bots, Inter-linking will boost the SEO of your site. This applies only to Internal Links.
For External Links use a no-follow tag in the url part. Due to this other sites will benefit. Sharing is awesome, but when your site suffers due to it; it’s obviously bad. I will give a detailed explanation about this below,
For Example:- Your site is obviously new, you link to a site newer than yours, so that site will get benefited due to your do follow link and your site will suffer with a bad karma. But since the duration is less you can consider linking. In the same case, the change that your PR being 5, you link to a PR 0 site. Your site’s obviously going to suffer due to such linking’s. So Share Smartly.
Hope that the above 5 tips of SEO are enough for a starter. If you want more tips wait for the future posts and Subscribe to our RSS feed.
If you have any queries regarding any point or need me to do SEO services for you then use the comments section or contact me using the Contact Page.