How Many Social Media Users are there?

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Social media is everywhere. It is very powerful and unavoidable.  

Social media has changed everyone’s way of living. It is growing exponentially and is gaining high popularity. Social media platforms are known for sharing news and information. They are unique in their way to interact with customers. 

In fact, two-thirds of the total population in the world now use social media as per the latest numbers. 

The most impressive thing about social media companies is that they restrict the use of their platforms to people aged 13 and above. 

Numbers have surged by 10% in the world over the past 12 months. An average of 1 million people started using social media every day last year. 

There are 376 million new users since July 2019, which is almost 12 new years every second. Numbers are increasing even faster today than they were at the start of 2020. 

Let’s dive right into the subject now…

Social Media Usage Statistics

  •  In 2015, social media users were around 2.07 billion and now there are 3.81 billion people in the world which is almost double the figure. (wearesocial)
  • 49.03% of the 7.77 billion people within the world use social media, of eligible audiences aged 13+, where 63% are active users. 
  • In 2020, the average person has around 8.5 social media accounts which are up from 6.3 in 2015. (statista)
  • In 2019-2020 social media growth is seen in the regions like Asia with 16.98%, Africa with 13.92%, South America with 8%, North America with 6.96%, Europe with 4.32%, and Australia with 4.9%. 
  • 83.36% of internet users are active on social media; however, 90.71% of mobile internet users are active on social networks. (review42)
  • Globally, the typical time an individual spends on social media each day is 2 hours 24 minutes; if someone signed up at 16 and lived to 70, they might spend 5.7 years of their life on it. 
  • In the US, monthly active users are up 1-2% from Facebook, Instagram, and LinkedIn in 2019-2020. Though, Pinterest, Twitter, WhatsApp, and Snapchat reduced by 1-3%. 
  • In the US, 76% of all females would use social media when compared to 72% of all men. (pew)
  • 70% of the entire population in the US have social network accounts, totaling a variety of 231.47 million people and growing 3.1%. (hootsuite)

Global Social Media Statistics

  • Out of 3.81 billion social media users, 98.68% access the websites or apps through a mobile device, with only 1.32% access platforms exclusively via desktop. (wearesocial)
  • The social media growth rate in 2015 was around 12.5% year on year. In 2019-2020, it has shown a 9.2% increase which is a slight decline in the growth. 
  • India was the country with the most significant social media growth in 2020 according to Keipo’s study. There were 130 million new users every day – equivalent to 9.6% of the total population. 

New users by Country:

  • China – 15 million
  • Indonesia – 12 million
  • Brazil – 11 million
  • Iran – 9.4 million 
  • USA – 6.9 million

New users by Region:

  • North America: +6.96%
  • South America: +8.00%
  • Europe: +4.32%
  • Africa: +13.92%
  • Asia: +16.98%
  • Australasia: +4.9%

(backlinko)

Social Media in the US

  • The US had an online population of 287 million in 2017, at about 88% of penetration. 65.5% of the total population which is 214 million people use social media in the US. (internetworld)
  • Americans spend an average of 3 hours on social media every day, and 8 hours on the internet. 239 million people use mobile devices to access the internet in America. (slideshare)
  • The most popular social media network in the USA for adults is Facebook with 68% of the population. The other platforms take around an average of 25%. 
  • In the US, 70% of people have social media accounts active. People who are well educated and wealthier are more likely to use social media. (talkwalker)

Estimated US social media growth

  • In the US, estimated users in 2021 could be around 252.5 million. 
  • In the US, estimated users in 2022 could be around 255 million. 
  • In the US, estimated users in 2023 could be around 257.4 million.

Social Media growth Statistics

According to Pew Research Center 2012-2019, the survey states the percentage of adults who use the following social media on their mobile or desktop in the US:

Key US Network Growth Statistics 2018-2019:

  • Facebook – up 1% from 68% to 69%
  • Instagram – up 2% from 35% to 37%
  • LinkedIn – up 2% from 25% to 27%
  • YouTube – 73%
  • Pinterest – down -1% from 29% to 28%
  • Twitter – down -2% from 24% to 22
  • WhatsApp – down -2% from 22% to 20%
  • SnapChat – down -3% from 27% to 24%

Most Popular Social Media Platforms  

In 2020, Facebook is the leading social network with 2.6 billion monthly active users, followed by other social networks like YouTube (2 billion), WhatsApp (1.6 billion), FB Messenger (1.3 billion), and WeChat / Weixin (1.1 billion).

1. Facebook

Headquarters: Menlo Park, CA

Founded: 2004

Active Monthly Users: 2.7 billion

This social media network is tried and true, there’s a space for you on Facebook.

Some of the industries on Facebook include financial services, retail, telecom, gaming, eCommerce, entertainment, media, technology, consumer goods, and automotive businesses.

While the News Feed suppresses business posts, there are still ways to bolster engagement without investing in ads.

Consider joining (or creating) groups, using a Facebook Messenger chatbot, or using live video to up your engagement.

2. Twitter

Headquarters: San Francisco, CA

Founded: 2006

Active Monthly Users: 330 million

Certain businesses really thrive fast or furious on Twitter.

If your business is related to entertainment, politics, sports, or marketing, you can get to earn tremendous engagement on Twitter.

On Twitter, brands have an opportunity to craft and hone their voice – there’s room to be clever and personable in addition to informative and helpful.

Share your own content, jump into threads, provide value, and join the nonstop conversation.

3. LinkedIn

Headquarters: Mountain View, CA

Founded: 2003

Active Monthly Users: 310 million

More than 61 million users are in senior positions within its massive network of professionals in LinkedIn. 

LinkedIn is the place where you can stock your product, or partner with you, or look for the decision-makers to hire your company. 

Did you know?

44% of LinkedIn users have an income above the national median. 

Also, LinkedIn is used by 50% of Americans with a college degree. 

The potential for connecting with a group of professionals who can make a difference for the business is unlimited with LinkedIn. 

4. Instagram

Headquarters: Menlo Park, CA

Launched: 2010

Active Monthly Users: 400 billion

Instagram is known for eye-catching visuals and inspiring creativity.

It’s also a social network that thrives the product-based businesses, influencers, and coaches.

In 2018, shoppable posts were introduced which increased the ROI potential for product-based businesses. B2B’s can connect with the audience and link the product information and sales right from the mark. 

63% of users are between the ages of 18 to 34, with virtually even split between male and female users.

5. Snapchat

Headquarters: Los Angeles, CA

Founded: 2011

Active Monthly Users: 46 million

If your target demographic is young, you definitely want to get in on Snapchat.

The most active users on Snapchat are aged 13 years, and they’re spending upwards of 30 minutes a day on the app.

Snapchat is a haven for user-generated content, behind-the-scenes videos, exclusive offers, and influencer takeovers.

6. Pinterest

Founded: 2010

Headquarters: San Francisco, CA

Active Monthly Users: 322 million

Some of the most popular content on Pinterest includes fashion, food, decor, wedding, workout, and DIY-related pins.

In addition, anything with rich visuals can thrive on Pinterest.

Notably, 81% of Pinterest users are female – if you have a predominantly female audience, that’s a compelling reason to invest time in social media marketing on Pinterest.

That’s not to say that men aren’t on Pinterest.

In fact, 40% of new Pinterest signups are male.

7. Reddit

Founded: 2005

Headquarters: San Francisco, CA

Active Monthly Users: 430 million

Reddit heralds itself as “the front page of the internet.”

According to Alexa rankings, Reddit is one of the top 20 most-visited sites.

Reddit has a unique blend of content and community, with more than 150,000 communities dedicated to every topic imaginable.

With so many niches, there’s a place for every brand and business – it’s a matter of finding the niches where your potential customers are active and diving in.

Social Media Usage Via Devices

  • The demand for mobile-friendly content has been increasing across social media platforms. 91% of social media users access the social media platform via mobile devices.
  • 80% of the total time spent on social media platforms are from mobile devices. (lyfemarketing). 
  • Social media and smartphones are evolving in parallel. Mobile-friendly interfaces are emerging, content and layout should be optimized according to the online marketing needs. And in every aspect mobile should be kept in mind. 
  • 3.76 billion users access social media networks by a mobile device. 
  • 2.97 billion users will access social media networks on mobile phones. (techcrunch)
  • 50 million or 1.32% of the users access the social media accounts on desktop. 
  • 760 million or 20% of the users use both mobiles and desktops to access social media. 
  • 84.85% of smartphone users access social media accounts from 3.5 billion smartphones. (techjury)
  • Regardless of internet access, there are 4.78 billion phones in the world of which 62.12% of features and smartphone owners use social media on them. 
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